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Technology Stocks : Apple Inc.

AAPL 278.79

-0.7%

Dec 5 9:30 AM EST

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To: RX4PROFIT who wrote (11164)	4/15/1998 4:21:00 AM
From: Moominoid	Read Replies (1) of 213173

I also read about a week or two ago AAPL lost their marketing manager or another key employee/position in Australia. They lost the head of their subsidiary here. What was/is AAPL market share in Australia? I thought at one time it was pretty strong. It was good - this campus has far more Macs for student use than PCs for example. I would have thought it was only a little behind the US. Does AAPL plan a SWIAS concept or shoring up their retailers there? Ozemail & Norman's must've considered present AAPL market not worth the hassle to hustle $$$? They are planning outsourcing all distribution which wouldn't leave the Apple Australia with much to do. Apple themselves withdrew their hardware from Harvey Norman. Now Harvey has stopped selling Mac software as well. SideNote re marketing: EggHead software in the US (along time ago had a pretty good selection of AAPL software but eventually got thinner & thinner) closed their stores recently and went to the NET. The importance of stores like Harvey Norman and other mass marketers is that people new to computing get to see the competing products. It doesn't matter so much if Egghead doesn't sell Mac software as these would be less newbies.

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