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Technology Stocks : Apple Tankwatch

AAPL 261.81

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10:45 AM EST

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To: rnsmth who wrote (11289)	10/19/2011 11:30:58 PM
From: rnsmth	of 32692

James Allworth is a Fellow at the Forum for Growth and Innovation at Harvard Business School. And try as we might to design hardware that is ergonomic, there's no denying the impact this technology has had on our bodies. Repetitive strain injury, degradation of eyesight — these are the result of using existing computer and phone interfaces for hours on end. Siri is the first serious step in changing all that. In true Apple fashion, there is little that is technologically novel. The original iPhone was much the same — the touch interface; pocketable computers that could do email, web and music — these all existed when the original iPhone was released. Same with the Mac — it wasn't the first mouse or graphical interface to be introduced. They all existed before. What made these devices successful was the way in which they were put together so centrally around the user. It's going to be the same with Siri. Very accurate speech recognition systems have been around for some time. So too has advanced artificial intelligence — Watson has won Jeopardy, and every year, the entrants to the Turing Test get better and better. But until now, nobody had put speech and artificial intelligence together in a compelling way: which meant that the voice systems on our computers and our phones have been clunky to the point where it was just easier to avoid them. That's what Apple has fixed. Rather than simply roll out technology for its own sake, Siri starts with a deep understanding of the job users have for their devices — and then deploys speech and AI technologies in a way that actually helps them accomplish what they're trying to do. Read more at the link blogs.hbr.org

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