Smartphones: Symbian, Microsoft, RIM, Apple, and Others Message Board

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Technology Stocks : Smartphones: Symbian, Microsoft, RIM, Apple, and Others

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To: Eric L who wrote (1131)	3/29/2011 3:46:34 PM
From: Eric L	of 1647

Ovum: Yet Another Look into a Crystal Ball ... Ovum has gazed into their own crystal ball and thrown their darts at their board and according to them the global smartphone market will double 2010's size by 2016 with shipments of 653 million and smartphones 5 years hence and the smartphone market will grow at a CAGR of 14.5 percent during 2010-16 accounting for ~40 percent of the total handset market (~1653 million units) in 2016. "The smartphone market will see significant growth over the next five years, once again outperforming the wider mobile phone market. We will see dramatic shifts in dominance for smartphone software platforms, with Android storming into the lead with 38 per cent market share, ... The success of the Android platform is being driven by the sheer number of hardware vendors supporting it at both the high and low ends of the market.... For Microsoft the [Nokia] deal provides a committed handset partner that has the potential to make Windows Phone a mainstream smartphone platform. The risk to Microsoft is that other handset makers may choose not to compete with Nokia and may turn their backs on Windows Phone ... We expect at least one other platform to achieve mainstream success within the forecast period. This could be an existing player in the market such as Bada, WebOS, or MeeGo, or it could be a new entrant to the market place." - Adam Leach, Ovum - 2016 2016 Operating System Units¹ Share ================ ======= ======= 1. Android 248.1m 38.0% 2. iOS 114.3m 17.5% 3. WinPhone 112.3m. 17.2% 4. BlackBerry 97.3m 14.9% 5. Others 22.9m 3.5% ------ ------ Total 653m 100.0% >> Android to Drive Doubling Of Smartphone Market by 2016 Ovum Datamonitor Group Press Release 25 March 2011 about.datamonitor.com • Global shipments to hit 653 million by 2016 • Android will take 38% market share compared to Apple’s 17.5% • Nokia/Microsoft deal re-draws the smartphone landscape <Big Snip> ... Ovum predicts that smartphones will grow at a compound annual growth rate of 14.5 per cent between 2010 and 2016 and will account for approximately 40 per cent of the mobile phone market. Asia-Pacific will be the largest region, shipping just over 200 million units by 2016. Western Europe and North America will remain strong markets with 175 million and 165 million shipments respectively. ... <snip> .... According to Leach, the partnership between Nokia and Microsoft has redrawn the smartphone market and will result in a significant reduction in shipments of Symbian-based handsets as Nokia transitions to Windows Phone as its primary smartphone platform. However, Nokia still expects to ship 150 million Symbian-based handsets so there will be shipments beyond 2012 and in some regions into 2016.### - Eric -

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