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Technology Stocks : Apple Inc.
AAPL 277.96-0.3%3:59 PM EST

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To: Mark Palmberg who wrote (11381)4/15/1998 5:31:00 PM
From: Randy Tidd  Read Replies (2) of 213173
 
> but it seems to me that this quarter was due in
> large part to the consumer's need for speed.

However, consider that this is where Intel recently got burned. They had for so long been in the habit of making their chips better and faster that they didn't notice the fact that a lot of customers didn't really need all that extra speed. They opened the door for a lot of people to undercut them in terms of both performance and price.

You might make the argument that a larger percentage of Apple's customers (i.e. graphics artists) do in fact need the performance. But I hope they have a strong entry into the not-so-fast sub-$1000 market as well.

> Rather than AMP/Rhapsody, how 'bout the G4, FireWire, Adobe's K7,
> and a new MacOS that takes advantage of much of Rhapsody's best
> pieces and drives all those current G3 owners nuts with glee?

One more thing to consider, you also might say that the new AMP/Rhapsody software is better able to take advantage of high-performance hardware than Windoze. No matter how fast your processor is, under Windoze, you can still really only run one thing at a time, and most people are just runnin Excel anyways. Under Rhapsody with real multi-tasking and higher-end users, there should be more demand for a faster machine.

Randy
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