From Internet.com 12/31/98
[December 31, 1998] Enhanced Services Company Inc. and its
subsidiary, ad network and rep firm Zulu-tek Inc. said they have
formed a new Web advertising unit to support ad revenue growth and
expansion of its e- commerce business with the recent acquisition of
BrandsForLess.com.
The new unit will be called Group Omni-net.com.
"With the formation of Group Omni-net.com, we are now positioned
to become a dominant Web advertising and e-commerce force," said
Rob Chmiel, chief operating officer of Enhanced. "We have made a
significant commitment by increasing our online ad budget to $25
million for 1999 to facilitate greater market penetration for
BrandsForLess.com and our other e-commerce ventures. The
immediate impact of the recent ad campaign has clearly demonstrated
the positive synergy created with the Enhanced-BrandsForLess
combination."
Chmiel added that a CEO for Omni-net is being sought and the new
Web site for Omni-net is expected to go live in January.
BrandsForLess.com is an e-commerce mall that allows shoppers to
find, select and purchase products across multiple categories. The
operation currently offers more than 1,500 brands and over 500,000
products.
Enhanced said it already has rolled out an initial online ad campaign for
BrandsForLess.com on DejaNews.com, CNN.com, WarnerBros.,
SportsLine, Webcrawler, Excite, Geocities and the Zulu network, and
has experienced substantial increases in traffic as a result. |
