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To: John Rieman who wrote (11395)3/13/1997 10:35:00 PM
From: DiViT   of 50808
 
Bell Microproducts' High-End Multimedia Selection Enhanced by New Nationwide Distribution Agreement with Chromatic Research Inc.

SAN JOSE, Calif.--(BUSINESS WIRE)--March 13, 1997-- Bell Microproducts Inc and Chromatic Research Inc. announced today an agreement to distribute Chromatic Research's Mpact(TM) Blazer multimedia PCI add-on boards nationally.

Mpact Blazer cards uses the supercomputing power of the Mpact media processor and a PC's own X86/MMX(TM) CPU to provide affordable consumer electronics-quality for advanced PC multimedia.

Chromatic Research's Mpact media processors add 2D and 3D graphics acceleration, MPEG, video, audio, fax/modem and telephony capabilities to PCI-based PCs running Windows 95(R). The Mpact Blazer cards are also DVD-, Videophone-, and home video editing-ready via software upgrades.

"Bell Microproducts is well equipped to rapidly deliver software-upgradable Mpact multimedia accelerator solutions into the PC marketplace," said Mike Ofstedahl, vice president of sales, Chromatic Research. "Their experienced field personnel will help VARs and systems integrators capitalize on the unique opportunities enabled by Mpact technology, including new applications like DVD, new profit opportunities through upgrades, and better multimedia price and performance."

According to Phil Roussey, senior vice president of marketing at Bell Microproducts, "Mpact technology is an excellent complement to our high-end board-level strategy. The Mpact multimedia board will help Bell Microproducts become a leader in providing high-performance multimedia PCI add-on boards."

Founded in 1993, Chromatic Research Inc. is a leader in the media processor market. As the world's first "chipless" semiconductor company, Chromatic Research's semiconductor partners -- LG Semicon, SGS-THOMSON, and Toshiba -- co-develop, manufacture and sell the Chromatic Research-designed Mpact media processor and Chromatic Research develops and sells the enabling software called "mediaware." The Mpact media processor solution provides the first complete multimedia solution for Windows 95-based PCs. Further information is available at www.mpact.com .

Bell Microproducts Inc. is a distributor of high technology products serving the industrial and commercial markets. The company markets a wide range of semiconductor products including memory, logic, microprocessors and specialty components. The company also offers one of the industry's broadest selections of computer products including hard disk drives, optical drives, tape drives, PCMCIA devices, subsystems and complete computer systems.

In addition, Bell Microproducts offers an extensive set of value-added services including systems integration, testing, kitting, and contract manufacturing of printed circuit boards and subsystems through its Quadrus Manufacturing Division.

Further information about the company's products and services can be obtained by visiting the company's Website at www.bellmicro.com .
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