Again, Skeeter, maybe we're talking about different things. I am not speaking of organizations like Reuters or Marketwatch which report on the news. I am speaking here of a place like Business Wire that simply puts out Press Releases for mass consumption. A company, in your example Amazon, can say what they want in a press release, and Business Wire will put it out, provided it's proven to be words from Amazon. We, as those who receive Business Wire, are led to believe that any Press Release is actually spoken by the company in question. In the case of the hoax, it was not.
Yes, savvy execs phrase things "just right" in a press release. But you know what? If they are caught outright lying, there's laws about that, too. In the case of the hoax, someone subverted the trust of the company that we, in turn, trust. They didn't say "Joe Bob investment bank believes that Emulex will restate." They said "Emulex restates" while posing as Emulex. That's different than the type of spinning you and Patron were speaking of.
the freep |
