GUMM - Eliminate the Common Cold Message Board

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Biotech / Medical : GUMM - Eliminate the Common Cold

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To: DanZ who wrote (1162)	10/21/1999 11:02:00 PM
From: Mike M	of 5582

Dan, you know I cannot get myself to argue w/ these guys. I think the world is full of people who will and wont use Zicam....I don't wear tank tops, but they seem to sell a lot of them.... What is going to convince someone who wont be convinced. There are 6 Billion people in the world. What if only .1 of 1% use Zicam. That figures to 60,000,000 people. I can live with that....You want a smaller number....well then we are going to have to negotiate.... Seriously, I have a feeling that the numbers who want speedy relief of a cold will stagger the imagination. Still others will want to be able to avoid the cold where possible. It is and always will be a marketing issue. I think the doubters are going to squawk until the numbers hit them where it hurts. I personally have purchased ten bottles of Zicam....I have given six of them away to people who had colds. Four of them were intrigued enough to go out and buy the medication to use again or give to others. Any number of us have similar stories. There are many aging people who have to worry about complications developing from colds. Hospitals, nurseries etc...all have great need to stem the cold. So a couple dog pounders don't see the need. People have been trying to get me to sell my PFE for thirty years. No stock is for everybody. That article in Woman's World Magazine is one of the first indications that the marketing team is starting to get the message out. IMO the momentum will build and the stock will rise long before these guys ever see confirming revenue. This stock is risky. There are plenty of investors who won't touch a stock until the revenues are in the billions. That is supposed to make them more predictable. So LLY drops 6 points the other day....IBM was off 16 at one point today..... Predictability isn't all it is cracked up to be.... I cannot imagine shorting this stock any more than these two guys can imagine owning it..... I can live with that. Regards, Mike

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