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Politics : Formerly About Advanced Micro Devices

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To: Duncan Baird who wrote ()	6/26/2000 4:30:00 PM
From: dougSF30	Read Replies (3) of 1575997

AMD coming back afterhours-- HP News released at close. Athlon 1-GHz shipping in the retail HP systems-- No P3 1-GHz from HP in stores, only via the web. Excellent. yahoo.cnet.com Excerpt: The refreshed consumer line, to be rolled out at the PC Expo trade show in New York, also gives additional momentum to AMD, as HP's top Pavillion in retail will incorporate AMD's 1-GHz Athlon processor, not an Intel Pentium III. HP will ship AMD's 1-GHz Athlon processor in new retail systems. Customers looking for a Pavillion with a 1-GHz Pentium III will have to buy it direct from HP's Web site. Other new models will feature 667-MHz Celeron processors released by Intel today. "We had the 1-GHz Pentium for sale the last few months," said Tom Anderson, HP's direct consumer business manager. "What we generally do is we look at which one on a system basis sells the most effectively for the least money. And it turns out Athlon has the advantage there, unless you value in Rambus. That's essentially why we're using Athlon." The Athlon processor has largely defined the top-end of the consumer PC business this quarter. Due to a combination of shrewd marketing and manufacturing on AMD's part and a severe processor shortage at Intel, most major computer companies feature Athlon in their most expensive systems, while using Pentium IIIs and Celerons for midpriced and budget systems. HP initially began adopting Athlon quietly, offering Athlon systems in computers sold only at club stores such as Costco. Since then, HP has more aggressively adopted the chip line. Doug

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