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Strategies & Market Trends : Joe Copia's daytrades/investments and thoughts

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To: Joe Copia who wrote (11778)	2/12/1999 9:11:00 AM
From: Dave Gore	of 25711

ITOY Shares O/S: 7.5M, FLOAT: 1.1M .... HERE'S THE FULL REPORT "Buy an action toy -- Plug it into a PC; download chosen play patterns from IMAGIN.net website. The child interacts with toy that can play endless games." - Toys are chip-equipped - Interactive with the WEB improve's child's skills - Children can post their own software creations on the website to make play more interesting. - or adults can download the next game for the very young - Advertising revenue and thousands of daily hits assured ******** NO HASSLE OF FUMBLING WITH LIMITING CD OR SOFTWARE UPGRADES - Retailers and parents will love it.... - No software or software upgrades to worry about; CD exchanges, etc. IMAGIN.NET HAS HUGE PRICE ADVANTAGE OVER COMPETITORS - Not every parent can afford the $125 that less flexible Actimates cost and then have to buy more and more software that add up - ITOY proprietary technology allows for lower production costs and a more competitive affordable price, with very high margins. EXTRA REVENUES BECAUSE OF THE WEB - Advertising revenue off their website is extra gravy FOCUS GROUPS RESULTS WERE INTERESTING: - parents will gladly pay more money for toys with an extended life-- while the toy grow with the child and their is renewed entertainment. WEB STATISTICS" - 52% of boys and 48% of girls already use the web for entertainment for families with computers The net is the new medium for kids, who say that 92% would rather give up the TV than the computer REVENUE BASE: 1) nominal fee for premium content area...want the great games, you gotta pay....love it! 2) advertising revenue on the website 3) E-commerce on their site: each new game loaded earns the company revenue via hits that are tracked LARGE MARKET: Even college girls loved to place these figures near the computer, and for the very youg tots, parents can download the new scenario from the internet to the toy. Ages: 2-22 at least How about an ITOY lonely hearts club for adults.....LOL

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