Don't forget Starcom.
By: whitephosphorus $$$
Reply To: None Friday, 3 Nov 2000 at 10:10 AM EST
Post # of 61683
Janco Partners, Inc. Morning Comments November 3, 2000
ACTV, INC. (IATV - NASDAQ - $ 10 _ - BUY) announced today a partnership with
CYLO, a provider of television and convergent media strategy and production who
has developed and launched advertising campaigns for the likes of Nike,
Anheuser-Busch, Miller Brewing, Nasdaq, Levi's, and Texaco, to name a few,
under which CYLO will market ACTV's interactive/addressable advertising and
enhanced media technologies (including One-to-One, SpotOn and HyperTV) to its
advertising and programming client base. Today's announcement fits into ACTV's
bottom up strategy that we discussed in yesterday's note- where ACTV can drive
demand for its technologies through the advertisers and programmers themselves
through partnerships with other players in the post production and advertising
industries. ACTV has formed an alliance with Liberty Livewire (LWIRA -
NASDAQ) on the HyperTV side to accomplish just that, and we expect ACTV will
leverage its relationships with its other advertising partners, such as Young &
Rubicam's ("YNR" NYSE) The Media Edge unit, and GSD&M, to continue to drive
demand for SpotOn. We believe ACTV has several critical partnerships in place
to move forward aggressively with the rollout of both its "One-to-One" and
HyperTV technologies. We continue to believe that due to ACTV's differentiated
interactive technologies that can be easily utilized by the mass market, and
its strong patents and solid partnerships, ACTV is well positioned to benefit
from digital media proliferation and the growth of the Internet's role in the
media marketplace. In our opinion, ACTV represents an attractive risk/reward
scenario and we rate shares of ACTV as a BUY with a 12-to-18 month price target
of $36. |
