IATV-ACTV Digital Convergence Software-HyperTV Message Board

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Technology Stocks : IATV-ACTV Digital Convergence Software-HyperTV

Public Reply Prvt Reply Mark as Last Read File

Previous 10 Next 10 Previous Next

To: mike.com who started this subject	11/5/2000 12:18:24 PM
From: art slott	of 13157

Anything (SpotOn) that drives incremental advertising revenues will be sought out. Signs Point to End of Ad Boom New York -- After almost seven years of boom times and a particularly strong past two years, there are signs from some quarters that the cable- and broadcast-television ad-sales market is softening. And that trend might continue into 2001. Some industry sources cited uneasiness about the economy as a factor, while others pointed to the so-called hammock effect that follows years in which the Olympic Games and elections occur. Still others blamed the dot-com marketers, which have pulled back sharply after spending prolifically on media in 1999. A blitz of movie advertising between now and Christmas may help, several cable executives said. But they admitted that it wouldn't make up for the dot-com shortfall. No one seems to have a truly clear crystal ball, however. The outlook seems to vary widely from programmer to programmer, with the more targeted cable networks apparently weathering the slump better than the broad-based ones. - 11/3/00

Report TOU Violation

Share This Post

Public Reply Prvt Reply Mark as Last Read File

Previous 10 Next 10 Previous Next