UNSP News:
(COMTEX) B: United Specialties, Inc. and Romano's Macaroni Grill Team Up t
Introduce New Line of Truffle Products "Truffles to
B: United Specialties, Inc. and Romano's Macaroni Grill Team Up to Introduce New
Line of Truffle Products "Truffles to the Mass Market" menu items to debut at Ma
aroni Grill's 85 outlets
LONG ISLAND CITY, N.Y., Sep 24, 2003 (BUSINESS WIRE) -- United Specialties
Inc., (OTCBB: UNSP) announced today that it has entered into a purchase
agreement with Romano's Macaroni Grill, a member of Brinker International's
family restaurant chain (NYSE:EAT) to introduce a line of truffle pasta dishes
exclusively featuring the Da Rosario brand of truffle oil. It is anticipated
that from the seasonal menu featuring special truffle pasta that the related Da
Rosario product use will be expanded. United Specialties has a long history of
distributing truffles and related products to the specialty market. Macaroni
Grill is an Italian family style restaurant chain with 202 outlets throughout
the US and Canada. The focus of this relationship is to introduce up-market
gourmet foods to the mass market. The "Truffles to the mass market" strategy
will further distinguish Macaroni Grill in the family restaurant market.
Rosario Safina, President of United Specialties, Inc. said, "This new agreement
will allow us to sell our product lines to a broad market. We have already
received very significant orders for our product lines from our large customer
base of over 3000 gourmet shops and restaurants. We expect these products to
start hitting our expanding retail and specialty store base by the end of
October."
Mr. Safina continued, "The agreement with Macaroni Grill is United Specialties'
first major initiative to introduce truffles to the mass market. We offered
white truffle oil in selected restaurants and it proved to be very successful,
so Macaroni Grill decided to expand the program and add truffle oil and truffle
oil specialty dishes to 85 restaurants starting this October."
About United Specialties, Inc.
United Specialties, Inc, with revenues for 2002 in excess of $12,000,000.00, is
one of the largest importers, packers, and distributors of specialty and gourmet
food items in the United States to nationally leading restaurants, such as Four
Seasons Hotels, Le Cirque, and Daniel."
The company has recently developed and markets its own product line "Da Rosario"
sold via the Internet under the Web site: www.shopdarosario.com. These items
include Truffles, Caviars, and 950 other top-quality items such as Specialty
Mushrooms, Game Meats, Infused Oils, Foie Gras, Pates, Smoked Seafood, prepared
condiments, sauces and European specialties.
SOURCE: United Specialties, Inc.
CONTACT: United Specialties Inc.
Rosario Safina, 718-392-5050
Website: www.shopdarosario.com
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INDUSTRY KEYWORD: RESTAURANTS
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