The agency? Dunno, I think you have to read Ad age to find out those things. But one thing about Ameritrade
Or use the BizNews search on DogPile which reveals this:
quoteserver.dogpile.com
The integrated campaign, managed by OgilvyOne-Chicago, Ameritrade's advertising agency, continues the popular "Tales of Ameritrade" television spots that debuted last February and will appear on network and cable television, in leading newspapers and magazines, interactive media, direct mail and outdoor advertising.
But on another topic, before one listens too much to those ad campaigns, one should read this academic report that argues that those who switch to an online brokerage lose money, on average, compared to those who use a traditional broker:
gsm.ucdavis.edu
These advertisements entice and amuse. They assure the uninitiated that they have what it takes to trade online; tell them what to expect?sudden wealth; and what will be expected of them -- frequent trades. They also reinforce cognitive biases, which, for the most part, do not improve investors' welfare.
These advertisements entice and amuse. They assure the uninitiated that they have what it takes to trade online; tell them what to expect?sudden wealth; and what will be expected of them -- frequent trades. They also reinforce cognitive biases, which, for the most part, do not improve investors' welfare.
...
Investors who went online during the period 1991 through 1996, generally earned superior returns before switching to online trading. After the switch, they increased their trading activity, traded more speculatively, and performed subpar. Rational investors would not do this. Overconfident investors, on the other hand, are inclined to trade excessively. |
