Amazon.com, Inc. (AMZN) Message Board

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Technology Stocks : Amazon.com, Inc. (AMZN)

AMZN 233.05

+2.9%

Jan 5 3:59 PM EST

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To: Philipp who wrote (12266)	8/2/1998 12:22:00 PM
From: Randy C.	of 164684

Good post Philip. I'm short AMZN but I agree that one cannot ignore their impressive revenue growth & early lead in "e-tailing". I'm looking for a sharp correction from here, but will not get too greedy once it comes (ie. not expecting it to retreat past 40-50 this year). Their repeat-customer sales (63% of total revenue I think) reported last Q were really strong. This would seem to refute the argument that there is no customer loyalty in online retail. B&N, Borders, and many others have been competing during this time. Bears could argue that once "shop-bots" become more mainstreem & more highly developed, that customers will use these more & not stay loyal to any one e-tailor. This could be, but the evidence thus far would seem to be to the contrary. For the time being though, the bottom line (IMO) is that the market cap. of AMZN has gotten totally out of whack with reality. We've made a double top at ~145 and momentum appears to have subsided. For these reasons, I will remain short for now. It should be an interesting week... - Randy

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