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Non-Tech : Amati investors
AMTX 1.460-6.4%Dec 12 3:59 PM EST

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To: John Hunt who wrote (12293)3/20/1997 9:07:00 AM
From: doormouse   of 31386
 
Steak and sizzle.... steak and sizzle.....
With Steenbergen, it's steak and fizzle.

It's a bad way to wake up.

Any company can pay flacks to gawf out streams of legal press releases. Amati barely knows its own name. I would have thought any exercise would be better than none.

Amati's release was, in fact, encouraging --- for 50 milliseconds.. they were trying.

Then I checked that "real" disseminator buzz-machine usatoday.com and was astonished to find that when it came to *really* getting out the buzz about the continuance of any ongoing vital signs, Amati dropped the bowling ball on its foot and got left out. Everybody else and his/her mother/father cat/dog were IN, in the more important substantiation as serviced by MCI herself to USA Today (cover tagged story.)

The band's lack of pizzazz is getting awesome. This is just incompetence in an area (PR) that should stand equal with science/product and business... the disproportion between this comapny's mix of art/science, business and show business is becoming unforgivable.

CONTACT: Amati Communications

Benjamin W. (Tac) Berry, 408/879-2035

or
Simon/McGarry Public Relations
Carol Felton, 408/746-0911
E-mail: cfelton@shandwick.com


... no contact at all.
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