Rovi Unveils Program to Drive HEVC Rollout
finance.yahoo.com
Rovi to Introduce New Professional MainConcept Encoders, DivX Device Certification, and Consumer Software to Power Efficient and High Quality Video Experiences Across the Entire Entertainment Ecosystem
HEVC is important for the industry, allowing compression to keep pace as resolution and quality demands on video rise and the sheer volume of channels and video available increases," Avni Rambhia, Sr. Industry Analyst of Frost & Sullivan's Digital Media Practice. "However the speed of uptake of the format and the rate at which it is able to transform the industry with its benefits depends heavily on the timely delivery of encoding SDKs for content creation, as well as technologies to streamline CE and mobile device support. Early innovation by key solution providers such as Rovi will play a critical role in driving earliest possible adoption and demand across all target verticals and on all target devices."
Rovi's rollout of HEVC-enabled solutions is planned to begin early this year shortly after the standard is ratified. The first Rovi HEVC solution will be a new MainConcept SDK offering core professional HEVC encoding for developers serving the broadcast, professional content creation, mobile and consumer industries. MainConcept encoding solutions are already broadly deployed by many of the world's largest technology companies, which will help streamline the migration to HEVC in a broad range of leading cable, internet and wireless systems.
"As with H.264, Rovi will release core video encoding and decoding solutions that will be the foundation of a successful HEVC rollout and enable our customers to save money while enhancing the quality of the video services they offer," said Matt Milne, executive vice president worldwide sales and marketing, Rovi Corporation. "We see HEVC as a huge step, enabling the industry to cost effectively transition more content to high definition formats and, eventually, 4K." |
