PERFUMANIA.COM . . PRFM . . .FOR LONGS ONLY Message Board

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Non-Tech : PERFUMANIA.COM . . PRFM . . .FOR LONGS ONLY

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To: TheLineMan who wrote (1269)	1/31/1999 1:52:00 AM
From: Rich Benjamin	of 2489

<<If they can't manage a bricks and mortar business why should the internet business be any more successful>> You must not know anything about the advantages of the Internet channel. Why do you think companies are moving their business online? A major reason is global reach with lower costs. Brick and mortar stores cost too much and are geographically limited. The difficulty with starting an Internet business is branding. Since Perfumania is established, they will have a much easier time branding their "Global Portal" for fragrances. Their plans to promote the site online and offline are promising. They have mentioned that their salespeople will be given commissions for sales online and customers will be given discounts for making purchases online. Sounds like an aggressive strategy to move their customer base online. Distribution is another challenge with an Internet channel. Perfumania's aggressive approach to signing up regional distributors for their products is very impressive. Sounds like they have a great vision that is being executed. We should hear much more about their vision on Monday.

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