I am considering making an investment in AOL and am trying to understand AOL's valuation when compared to other companies.  While recognizing that AOL might be considered to be in a unique position, it does seem to me that one should be able to compare AOL with Time-Warner and Disney.  Both companies are in the entertainment and media business and derive a considerable amount of their revenues from adverstising and subscriptions.
  I took each companies' latest quarterly report and found the following:
                                    Time-Warner                                =================                        AOL      Quarter    X AOL                         ==========  ==========  ===== Market Valuation    as at 02/28/98     $12,160.40  $37,732.50   3.10 Sales Revenue         $521.60   $9,458.00  18.13 Operating Profit       $51.80   $1,737.00  33.53 Net Asset Value       $128.00   $9,498.00  74.20 Time-Warner closed at an all-time high. Time-Warner, with sales revenues 18 times AOL, operating profits 33 times AOL and NAV 74 times AOL, has a market valuation of only 3 times AOL.
                                      Disney                                =================                        AOL      Quarter    X AOL                         ==========  ==========  ===== Market Valuation    as at 02/28/98     $12,160.40  $75,557.80   6.21 Sales Revenue         $521.60  $22,473.00  43.08 Operating Profit       $51.80   $3,945.00  76.16 Net Asset Value       $128.00   $9,498.00 135.04 Disney closed near to its all-time high Disney, with sales 43 times AOL, operating profits 76 times AOL and NAV 135 times AOL, has a market valuation of only 6 times AOL.
  I then took a telecommunications service provided, Bell Atlantic and did the same comparison.
                                   Bell Atlantic                                =================                        AOL      Quarter    X AOL                         ==========  ==========  ===== Market Valuation    as at 02/28/98     $12,160.40  $39,289.10   3.23 Sales Revenue         $521.60  $22,498.20  43.13 Operating Profit       $51.80   $8,186.50 158.04 Net Asset Value       $128.00   $7,442.80  58.15 Bell Atlantic closed near its all-time high. Bell Atlantic, with sales 3 times AOL, operating profits 158 times AOL and NAV 58 times AOL, has a market valuation of only 3 times AOL.
  It seems to me that, if the market's valuation of AOL is reasonable, then Time-Warner and Disney are grossly undervalued.  However, if the market's valuation of Time-Warner and Disney is reasonable, then AOL must be grossly overvalued.  
  Am I missing something? |