SmartSales releases OutSmart
SmartSales Inc SA
Shares issued 11,830,929 Jan 31 close $0.23
Tue 1 Feb 2000 News Release
Mr. Don Parker reports
SmartSales Inc. today announced a special release of its innovative new
e-business customer relationship management product called OutSmart.
OutSmart seamlessly links to the Microsoft Outlook feature of Microsoft
Windows 98 and Windows 2000 allowing users to extend the reach and
functionality of Outlook from a contact management tool into a dynamic
opportunity management sales force automation application. "SmartSales has
leveraged its experience and knowledge gained over the past five years in
developing effective, easy-to-use software, for opportunity management. We
chose to focus strategically on one of the largest user communities who can
integrate this technology into their day-to-day activities. That group is
the 10 million plus users of Microsoft Outlook," states Don Parker,
president and chief executive officer.
The OutSmart product has been developed in two formats: the single user
version and the enterprise versions recognizing the wide appeal and generic
need for effective opportunity management applications within both small
and large business environments. The architecture of OutSmart is designed
to work completely within a Microsoft environment in order to fit
seamlessly within Outlook. "Not only have we taken all the features of our
earlier versions of SmartSales products, but we also extended the existing
rich functionality of Outlook. That combination is powerful," says Mr.
Parker. "Users of OutSmart can now have a full suite of integrated tools to
maximize and control sales opportunities, without the extensive
implementation challenges and huge dollar investments of other CRM
(customer relationship management) packages." Mr. Parker also adds: "We are
able to strategically extend the existing desktop of Outlook users in a
very simple easy to use fashion. OutSmart does a great job at enhancing
customer experience and leveraging value from that existing technology."
Many enterprises currently use the Microsoft Office suite of products as
the desktop standard for their user communities. Integrating OutSmart into
this environment provides enterprises with a tremendous opportunity. "It is
a value proposition that we believe has wide appeal," said Mr. Parker.
On an introductory basis, a single user licence of the OutSmart Product is
available free to anyone who wishes to download it. It is available for a
limited time from the www.outsmartsoftware.com Web site 24 hours a day.
"Right now, for a limited time, everyone who uses Microsoft Outlook 98 or
Microsoft Outlook 2000 can try the OutSmart product for individual use
without paying any OutSmart licence fees. We want to encourage its use,"
states Mr. Parker. "When we work with organizations on their enterprise
installations, there are licensing fees for the components required by
corporations. We install a core solution with the ability to customize it
to meet their specific corporate needs. Customer organizations can work
with us and our registered partners to assist in the fine-tuning," says Mr.
Parker.
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