Philip Morris - A Stock For Wealth Or Poverty (MO) Message Board

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Non-Tech : Philip Morris - A Stock For Wealth Or Poverty (MO)

MO 58.36

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11:05 AM EST

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To: Rob Rob who wrote (1301)	4/3/1998 5:30:00 PM
From: dper	of 6439

<I'm still not convinced that you can directly affect an individual's purchase through direct advertising. > I agree with most of your post, but the advertising world is full of data that suggests that it is indeed effective. If the results didn't bear that out, would MO (or anybody else) spends millions of its' shareholders' profits? Agreed that there is a lot of self-serving BS and hypocrisy being dished out here by politicians. These jokers are guilty of every underhanded method of disinformation imaginable; for them to criticize Big Tobacco (or anybody else) is laughable. dper

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