Thursday May 2, 8:32 am Eastern Time
Press Release
SOURCE: ACTV, Inc.
ACTV Subsidiary Intellocity to Create WOW Digital TV
Interactive Broadcast Portal
DENVER, May 2 /PRNewswire-FirstCall/ -- Intellocity USA, Inc., the professional services division of ACTV, Inc. (Nasdaq: IATV - news), today announced an agreement to provide design services to WOW Digital TV as it deploys an affordable set-top box that allows a standard analog television set to receive digital and interactive programming services through broadcasters' digital TV spectrum.
WOW Digital TV is currently partnered with leading broadcasters LIN Television, McGraw-Hill Broadcasting, Sunbelt Communications and Larry H. Miller Communications. Additionally, the company has announced a testing relationship with Sinclair Broadcasting's CBS affiliate KOVR-TV in Sacramento, Calif. where viewers are using WOW Digital TV's digital terrestrial set-top box to receive HDTV quality video and audio, expanded program information, multicast channels and interactive games. The WOW Digital TV architecture uses the digital broadcast channel to deliver digital and interactive programming that can be received on any TV, analog or digital. A simple undedicated phone-line return is used to complete transactions with the station or its advertisers.
To facilitate easy navigation of the WOW Digital TV portal, Intellocity is designing various software applications for WOW Digital TV's user interface including:
* Broadcast Navigation Shell/Portal
* Micro Portal for third-party virtual channels for unique content
* Informational layovers
* Voting and polling
Intellocity will also define the Functional Specification for the portal application running on WOW's digital set-top in accordance with WOW Digital TV's business requirements. This project will include specifications and samples for global navigation, fonts, colors, performance, default highlighting, screen refresh, screen timeout values and remote control processing. The Functional Specification will also include an upgrade path for WOW Digital TV's second-generation portal, which will rely on an advanced digital set-top with a hard-disk drive to provide PVR functionality to DTV viewers.
"Intellocity's expertise in ITV integration made them the perfect choice to lead software development for the WOW Digital TV portal," said WOW Digital TV Chairman and CEO Steve Lindsey. "Their experience in successful ITV deployments around the world is invaluable as WOW Digital TV moves to commercial rollout later this year."
"WOW Digital TV has created a unique way for broadcasters to jump-start their digital TV rollout, and Intellocity is excited to bring its ITV software expertise to the project," said Joel Hassell, CEO of Intellocity. "We look forward to working closely with WOW Digital TV to deliver the power of interactive TV to DTV viewers while creating new revenue streams for broadcasters."
About WOW Digital TV
WOW Digital TV is the first company to build a low-cost over-the-air digital television receiver for the U.S. market and partner with broadcasters to advance consumer adoption of over-the-air digital television. The Company has developed propriety technologies for the transmission and the reception of enhanced television and interactive content and services that generate new revenues for broadcasters. WOW Digital TV is headquartered in Salt Lake City, Utah with offices in New York. For more information, go to wow.tv .
About Intellocity
Intellocity USA, Inc., a subsidiary of ACTV Inc. (Nasdaq: IATV - news), is a leading provider of design, development and integration solutions for interactive and enhanced television. Intellocity designs and builds interactive and enhanced television infrastructure, content and tools for digital television operators, infrastructure suppliers and content providers who are seeking to lead the way in the emerging interactive and enhanced television market. Intellocity remains independent of any one specific platform technology, allowing optimal delivery of iTV solutions to meet every customer's needs. Intellocity's clients include, among others, AT&T Broadband, ESPN, Microsoft, nCube , Motorola, Wink, Liberate, J. Walter Thompson, Mediatti, KNRW, Telenet and Food.com. Additional information can be found at: intellocity.com .
About ACTV
ACTV, Inc. (Nasdaq: IATV - news) is a digital media company providing proprietary technologies, tools, and technical and creative services for interactive TV advertising, personalized programming applications and enhanced media. For more information, visit actv.com .
SOURCE: ACTV, Inc. "
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