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Politics : Formerly About Advanced Micro Devices

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To: stribe30 who wrote (131256)2/1/2001 9:36:38 AM
From: richard surckla  Read Replies (1) of 1577437
 
TheCoveredCall.com: Samsung develops more affordable Rambus memory

FEB 1, 2001, M2 Communications - South Korean memory maker Samsung Electronics
Co. Ltd. Wednesday said it has developed a more affordable Rambus (NASDAQ: RMBS)
DRAM (RDRAM) chip that has a simplified architecture similar to mainstream
synchronous DRAMs and a die size that is 5 percent smaller than other RDRAMs.

According to Samsung the new Rambus DRAM is configured as a 4-bank memory rather
than 32-bank memories in conventional RDRAM devices and the 256-Mbit Rambus chip
is ready for production using a 0.17-micron design rule process. In the past
Intel (NASDAQ: INTC) complained publicly that delays in delivering its next
generation Pentium 4 was due in part to the complexity and scarcity of Rambus
RDRAM memory.

Mass production of the "affordable" RDRAM is set to begin in the second half of
2001 with the memory being aimed at mid-priced and low-end PC systems, Samsung
said. Samsung claims it captured at least 50 percent of the worldwide RDRAM
shipments in 2000. Samsung says the new design will reduce production costs by
at least 20 percent. The company predicted that between 250 million and 300
million RDRAM chips will be shipped in 2001.

Samsung estimates current Rambus chips are priced two to three times higher than
SDRAM chips. The price RDRAM memory has been a thorn in Intel (NASDAQ: INTC)
side. INTC stated that it would develop its new Pentium 4 computer to work with
cheaper SDRAM memory and Double Data Rate (DDR) chips which are a potential
competitor to RDRAM's speed. But the new chip may sway INTC back to a RDRAM only
architecture. By doing so, INTC can save on development costs and increase the
time to market on the mid-priced PC systems.

It should be noted that Rambus does not manufacture any of the technology
themselves but license the technology to other companies. Thus Samsung can
adjust the Rambus design any way it likes so long as they pay a royalty on the
chip sales.

Rambus recently reported its Q1 results and said fiscal first-quarter profit
rose more than fivefold and revenue almost tripled as more companies agreed to
pay royalties to use its technology. Currently six of the 10 largest memory-chip
makers pay Rambus royalties for a wide range of chip designs for use in
computers, telecommunications gear, high-definition televisions and Sony's
PlayStation2 video game consoles. Other companies are contesting Rambus's
patents. Micron Technology (NYSE: MU), Infineon Technologies and Hyundai
Electronics are suing Rambus or being sued by Rambus--or both--over legal rights
to computer-chip technology.

Learn how to profit from this news at thecoveredcall.com. Also, take
the Investor Stock Poll and tell us what you think!

((M2 Communications Ltd disclaims all liability for information provided within
M2 PressWIRE. Data supplied by named party/parties. Further information on M2
PressWIRE can be obtained at presswire.net on the world wide web.
Inquiries to info@m2.com)).




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