Yea dave this is good news....because a 700% increase is about 233% more then 300% expected. And if they are 400% off...300% still ain't shabby...that's why I like e-comm. Plenty of room for error.
Message 7300579
Thursday January 14, 6:03 pm Eastern Time
Online U.S holiday sales surged in '98,
study says
WESTPORT, Conn., Jan 14 (Reuters) - Internet-sourced retail
sales in the United States over the 1998 holiday shopping season topped $8.2 billion, nearly seven times more than the $1.2 billion sold a year earlier, a new report said Thursday.
''The growth of E-retail dwarfs anything we have seen in our three decades of working in the consumer and technology marketplace,'' said Craig Johnson, a partner at Marketing Corp. of America (MCA), a unit of Interpublic Group of Cos. Inc. (NYSE:IPG - news), which studied
holiday online shopping.
According to the MCA report, books were the most popular online purchase, followed by computer hardware and accessories, music and video products and computer software.
On a dollar volume basis, computer hardware was the top-selling category, followed by other consumer electronics, apparel and accessories and computer software, MCA said.
''What we've witnessed over the last six weeks is virtually unprecedented in the history of direct marketing,'' Johnson said in the report. ''But now, the real challenge for the retailer -- whether bricks and mortar-based or cyber-based -- is ensuring that they not only spend money on the Net, but make money on the Net.''
The MCA study also found that the average online buyer spent $365, with women spending an average of $495 and men spending an average of $260.
MCA surveyed 2,012 Americans 18 years old and older. It said its study accurately reflected the adult population to within 3 percent at a 95 percent confidence level.
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Interpublic Group of Companies Inc (NYSE:IPG - news)
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