The RCMP always get their mouse...
About the RCMP Licencing Program Before 1995 there was no licensing program and the RCMP had little control over what products were made in their image. The Mounted Police Foundation (MPF) was set up in 1995 in response to the popularity of unlicenced products and concerns that these products were having a detrimental effect on the RCMP's reputation. Since then, the MPF has licensed RCMP products ensuring that only high quality products are sold. In turn, the MPF charges a royalty on every licenced product sold and uses those royalties toward enhancing community safety.
When the Mounted Police Foundation was originally set up there was some controversy about Disney's involvement with the licensing program. Soon after the MPF was set up, they realized that they didn't have the knowledge or experience in product licencing and marketing. Clearly they needed outside assistance to set up their program. Disney was chosen because they had an international presence, superior licensing knowledge, and an appropriate corporate image that met the RCMP's requirements. Disney was given a 5 year contract to handle the marketing and licencing of RCMP products on behalf of the Mounted Police Foundation (Disney never owned the rights, they just acted as an agent on behalf of the RCMP). That agreement has now expired, and although there was some controversy over the decision, the experience Disney offered set the licensing program on a smooth path now followed by the Foundation.
As of 2002 the MPF has granted over a million dollars received from royalties, on licensed RCMP products, to community programs and projects that enhance the safety of all Canadians. Some of these programs include: Crime Prevention Programs, Youth Programs, Anti-Violence Programs, and Anti-Drug Programs. The Mounted Police Post, mountieshop.com, is proud to support the Mounted Police Foundation in its' efforts to make Canada a better place to live. When you buy licensed RCMP products through our store and through this website; not only are you getting high quality products, you are also supporting this important effort!
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