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Technology Stocks : Rovi Corporation (ROVI)

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From: JakeStraw	2/4/2014 12:16:33 PM
	of 150

Rovi and Armstrong Sign Deal for DTA Guides finance.yahoo.com Rovi DTA Guide to Enhance the Deployment of Armstrong’s All-Digital Strategy “The transition to an all-digital service enables cable operators to optimize the use of their bandwidth, expand their offerings, and bring added value to their subscribers. The Rovi DTA Guide is intended to help Armstrong increase its customer satisfaction as it upgrades its system,” said Bob Shallow, senior vice president of sales and marketing at Rovi. “Rovi’s guide solution provides Armstrong with the ability to expand access to the guide to more rooms in the home, and to enhance the entertainment experience for its existing subscribers.” “The benefits of going to an all-digital environment are abundant,” said David Wittmann, vice president of Cable Marketing at Armstrong. “We wanted to make it easier for our subscribers to enjoy their entertainment choices. This includes bringing a guide to the DTA. The program data, TV listings and user experience provided by Rovi are an important complement to our service offerings.” The Rovi DTA Guide allows service providers to offer subscribers the popular guide experience that includes the ability to find out what’s on TV, tune channels directly from the program grid, set parental controls, and even set language options for the guide and audio.

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