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Technology Stocks : Omniture, Inc. (OMTR)

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From: JakeStraw	4/21/2009 8:34:24 AM
	of 161

Leading UK Retailer John Lewis Direct Chooses Omniture Online Marketing Suite(TM) finance.yahoo.com Suite Is Critical Component of Innovative Retailer's Push to Build an Optimized, Analytics Driven E-Commerce Strategy Tuesday April 21, 2009, 4:36 am EDT LONDON--(MARKET WIRE)--Apr 21, 2009 -- Omniture Summit -- Omniture, Inc. (NasdaqGS:OMTR), a leading provider of online business optimization software, today announced that John Lewis Direct, the online arm of John Lewis Department Stores, has chosen the Omniture Online Marketing Suite(TM) to help ensure its e-commerce strategy is driven by analytics and uses that insight to create personalized and relevant experiences for its online customers. John Lewis Direct has been using Omniture SiteCatalyst(TM) for real-time online analytics and Omniture Merchandising(TM) for customer-centric site merchandising. The retailer will also now adopt Omniture SearchCenter to optimize paid search marketing. This combination of products will enable John Lewis Direct to optimize customer preferences throughout the entire acquisition to conversion cycle.

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