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Technology Stocks : Omniture, Inc. (OMTR)

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From: JakeStraw	4/27/2009 9:37:55 AM
	of 161

Largest Direct Marketer of Automotive Parts Increases Conversions Using Omniture and Bazaarvoice finance.yahoo.com JC Whitney Sees 16 Percent Lift in Sales and 23 Percent Reduction in Return Rates in Six Months On Monday April 27, 2009, 8:00 am EDT OREM, UT and AUSTIN, TX--(MARKET WIRE)--Apr 27, 2009 -- Bazaarvoice Summit -- Omniture, Inc. (NasdaqGS:OMTR), a leading provider of online business optimization software, today announced that JC Whitney, the largest direct marketer of automotive parts and accessories, achieved a 16 percent improvement in sales for products with strong consumer ratings and a 23 percent reduction in return rates for products that included Ask & Answer(TM). These results were achieved by integrating information from Omniture SiteCatalyst with Bazaarvoice Ratings & Reviews and Ask & Answer(TM). JC Whitney combined data from the products to measure the value of social engagement on its Web site.

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