America On-Line (AOL) Message Board

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Technology Stocks : America On-Line (AOL)

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To: Labrador who wrote (1352)	1/4/1999 8:13:00 PM
From: Mark	of 41369

Jolie Renee, My guess is that CBS had to offer something to AOL pretty compelling for them to drop ABC. ABC was doing a pretty good job, so why would they stop? To lock up an exclusive deal I expect that CBS paid either 1) cash up front, 2) in kind payments of TV ad time or 3) both. Mark

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