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Technology Stocks : Omniture, Inc. (OMTR)

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From: JakeStraw	4/29/2009 8:03:43 AM
	of 161

uLocate Selects Omniture for Mobile Analytics Solutions finance.yahoo.com Omniture Mobile Measurement Integrated Into WHERE(TM) Application and Platform to Provide Greater Insight Into Usage and Improved Relevance for Advertising Campaigns On Wednesday April 29, 2009, 7:58 am EDT OREM, UT--(MARKET WIRE)--Apr 29, 2009 -- Omniture, Inc. (NasdaqGS:OMTR), a leading provider of online business optimization software, today announced that uLocate, the leading publisher of mobile location-based services via the WHERE(TM) application and platform, has selected Omniture's mobile analytics solutions to gain greater insight into consumer usage of mobile applications. uLocate will deploy Omniture SiteCatalyst and the new Omniture App Measurement solutions for iPhone, BlackBerry and Android devices into its popular WHERE(TM) application and other branded applications built on the award-winning platform. WHERE continues to lead the market in location-based services for mobile devices and is becoming increasingly popular with mobile advertisers. The companies also intend to collaborate on additional functionality to improve depth of analytics on mobile applications including the relevance of location and mobile advertising.

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