A.D.A.M. and Subimo Direct Evolution of Healthcare Decision-Support Tools For Enhanced Consumer Empowerment
biz.yahoo.com
Wednesday May 17, 9:00 am ET
Consumers Receive Access to Wellness Tools alongside Healthcare Decision Support
ATLANTA & CHICAGO--(BUSINESS WIRE)--May 17, 2006--Subimo, the market driver of Web-based support systems that help consumers plan their healthcare needs and A.D.A.M. (Nasdaq: ADAM), a leader in online healthcare content, have extended their partnership to provide consumers with a comprehensive wellness tool set designed to teach members how to track, evaluate and manage their own health more effectively.
Combining information from A.D.A.M.'s consumer-oriented medical library, one of the largest in the world, Subimo now offers three interactive online wellness tools as part of its Healthcare Advisor(SM) suite. These tools, combined into one optional module called My Health, helps users make smarter, more cost-effective healthcare decisions. My Health includes:
Health Risk Assessments - comprised of 16 easy to use, interactive lifestyle, wellness and condition assessments that evaluate the user's health and provide customized recommendations. These valuable tools empower individuals with targeted, relevant information to better manage their health and wellness.
Wellness Calculators - help consumers quickly and easily estimate their healthy body weight, target heart rate, amount of body fat and much more.
The Pregnancy Center - an award-winning, interactive resource answering many of the most commonly asked questions about pregnancy and child birth. The Pregnancy Center incorporates movies, calculators, images and newsletters to aid consumers in exploring pre- to post-pregnancy topics and provides an easy way to chart their progress.
In addition to My Health, Subimo has added A.D.A.M.'s Care Guides as an additional source of information for consumers to learn about chronic conditions with an easy to use, step by step approach.
Care Guides provide consumers with comprehensive information on how to manage chronic conditions such as asthma, diabetes, allergies and more. They also offer information on how to stay healthy and prevent these conditions through quizzes, key points and personal stories. Each guide is filled with images, animations, charts and checklists to make the learning process as interactive and enjoyable as possible.
"A.D.A.M. and Subimo share a common goal of providing consumers with comprehensive support tools that enable them to make smarter healthcare decisions," said Kevin Noland, A.D.A.M.'s president and CEO. "As the industry undergoes a revolution that requires consumers to assume more responsibility for their health under consumer-directed plans, our partnership will empower consumers with knowledge for every stage of care, from wellness to chronic care management."
Subimo's Healthcare Advisor has given over 75 million Americans access to knowledge to actively manage their health in a cost-effective manner. This innovative online toolset now rounds out its offering with wellness tools making it even more integral to consumers as healthcare continues to change.
"Wellness tools are extremely important to consumers' efforts to remain healthy and productive," said Ann Mond Johnson, President of Subimo. "We are fortunate to have fostered a long-term relationship with A.D.A.M., a company that fully grasps how important it is to equip consumers with a complete set of easy-to-access and understandable information." |
