"Dodgeball."
OK, maybe I am excessively cynical, but if one were choosing a name for a training program for accurately answering physician questions, it seems to me that one could have come up with something better.
Had they only asked me, I would have suggested "Buzkashi", the national equestrian game of Afghanistan. Now this game conveys the true spirit of pharmaceutical marketing:
(from Afghan-web)<<In Buzkashi, a headless carcass is placed in the center of a circle and surrounded by the players of two opposing teams. The object of the game, is to get control of the carcass and bring it to the scoring area. Although it seems like a simple task, it is not. Only the most masterful players, (called chapandaz) ever even get close to the carcass. The competition is fierce, and the winner of a match receives prizes that have been donated by a sponsor. These prizes range from money, to fine turbans and clothes. In order for someone to become a chapandaz, one must undergo a tremendous amount of difficult training. In fact, the best chapandaz, are usually over the age of forty. Buzkashi, is definitely not a game for the weak.>>
Finally, a sport where my age doesn't have to be an obstacle--though I've had trouble finding anyone to practice with, and those PETA demonstrators have no appreciation for the history behind the sport.
But seriously: If you believe that wordchoice consciously or unconsciously expresses intent--"Dodgeball" speaks for itself. That defense looks very weak.
Harry
NeuroInvestment |
