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Technology Stocks : STARBASE (SBAS)- InfoWorld Hot Product Review

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From: Roy F9/26/2001 8:30:10 AM
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biz.yahoo.com

Starbase Collaboration Suite Is The Best Fit Solution For The FeedRoom

On-Demand News and Information Service Streamlines Production With StarTeam

SANTA ANA, Calif.--(BUSINESS WIRE)--Sept. 26, 2001--Starbase Corp. (Nasdaq:SBAS - news), the leading provider of end-to-end collaborative products for both the development and management of content and code for enterprise and e-business applications, today announced that The FeedRoom, the world's premier on-demand video news and information service, has implemented StarTeam to standardize their development process and increase productivity.

To speed the development of their video products and services, The FeedRoom sought tools that would facilitate a higher level of collaboration among their developers and streamline development processes.

``Our Web development strategy was based on achieving an integrated source code control and defect tracking process,'' stated Michael Flickman, chief technology officer for The FeedRoom. ``We have succeeded with StarTeam and are now able to store all information regarding a project, including code, proposals, contracts, you name it, in one central, easily accessible repository.

``By implementing StarTeam as our central repository we have greatly improved our development efficiency. StarTeam's intuitive interface and ease-of-use has paid off for our team with a shortened implementation process and has helped us to recognize a faster return on our investment.''

The FeedRoom's broadband news network provides its visitors with local and national news feeds. In addition, The FeedRoom also creates customized 24-hour enterprise news channels for the PC that utilize the power of streaming video to provide companies with an additional means of communication with customers.

``The Starbase Collaboration Suite delivers the tools that organizations such as The FeedRoom require to standardize processes, streamline development, facilitate collaboration and reduce overall risks,'' stated Lydia Patterson, vice president of marketing for Starbase. ``It is critical for organizations to standardize on an open architecture that will preserve legacy IT investments and enable enterprises to take advantage of a best-fit, integrated development environment.''

Continued Flickman: ``Standardizing our development efforts on StarTeam and utilizing its integration capabilities has enabled The FeedRoom to preserve the investment it has made in other technologies, and enhanced our use of Describe(TM). As our UML modeling solution, Describe helps us gain insight into the code being created and simplifies the process of getting from analysis and design to actual development. Together, StarTeam and Describe are increasing our productivity and reducing the possibility of costly errors.''

StarTeam and Embarcadero Technologies' Describe, two integrated components of the Starbase Collaboration Suite, deliver an integrated and collaborative solution to meet The FeedRoom's Internet strategy and provide the benefits of faster application time to market and improved productivity.

Describe is Embarcadero Technologies' complete UML visual modeling solution for accelerating software design and collaborative development and is an integrated component of the Starbase Collaboration Suite. The Collaboration Suite approach is based on providing an end-to-end collaborative development environment supporting both best-of-breed life cycle products and a best-fit solution by integrating with many different products in each stage of the life cycle. This approach minimizes the organizational changes and impact and ensures a faster, more efficient adoption of the whole solution.

About The FeedRoom

The FeedRoom is a leading provider of online video experiences that is building a preeminent network of video-rich sites. The FeedRoom partners with news organizations, entertainment companies and corporations to bring a TV-like experience to Internet audiences.

Customers include Cisco, NBC, The Tribune Co. and the Journal Broadcast Group. The FeedRoom employs a unique content management system, a robust streaming infrastructure, award-winning editorial and design expertise and a rich-media sponsor integration platform to create these destinations.

Visitors to The FeedRoom sites enjoy an easy-to-use interface and are given the power to control their own newscast and video viewing from a rich array of content. The FeedRoom network can be explored at www.feedroom.com.

About Starbase <snip>
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