Look at what Apple's pathetic efforts to convince us that the G4 (or was it the G3) was two times better at half the frequency than the Pentium III equivalent did for Motorola! It may have helped stopped the defection of existing Mac owners to the PC camp temporarily. But I did not see any PC users running out to buy a Mac.
Least of all, you. Eigh, Noel?
The Apple/Motorola business alliance lacks one vital metric. Apple's sales is of insufficient critical mass to warrant Motorola's pouring ad dollars into promoting consumption of G4s to the GP (General Public). The bulk of Moto's market is to embeded systems. Marketing of G4s in this market is not high profile like the "Intel Inside" pap you see on TV every day.
Since Apple is the only one publicly promoting the G4 with a meager portion of their limited ad budget, it then follows that you, as an outsider, would perceive the effort as pathetic. Well, perhaps from your perspective it was. After all, not every company can afford to squander their stockholder's fortunes on persuading the public to buy their product based on nonsensical dancing blue guys.
Perhaps Moto, finally sensing a weakness in the embeded systems market, will soon seek growth in the promotion of themselves within consumer products.
Motorola mixes silicon, gallium arsenide for super-chips
By Tony Smith
Posted: 04/09/2001 at 11:11 GMT
Motorola scientists have figured out how to get bring silicon, the basis of commodity semiconductor chips, and gallium arsenide, used to make expensive, high-performance parts, to co-exist on the same device. The move paves the way for cheap chips that combine electronic and optical connections, the company reckons.
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