ATCO -- Breakthrough in Sound Reproduction Message Board

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Technology Stocks : ATCO -- Breakthrough in Sound Reproduction

ATCO 15.48

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Mar 28 5:00 PM EST

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To: SunAge who started this subject	4/24/2004 4:43:29 PM
From: Savant	of 2062

Digital signage effectiveness..Sony sez.. ""Digital media has proven to be seven times more effective as a point-of-sale medium than using traditional print media and has been demonstrated to raise product sales by more than 10 per cent," explains Siereveld. "As 75 per cent of all purchase decisions are made at the point of sale, Sony Retail TV Services offers a powerful, eye catching, and effective advertising and promotional tool providing the consumer with vital information about products and services in-store and delivering a superior shopping experience, especially those retailers that cater for younger audiences. " A Sony rep also sez.. "Sony’s Beesley confirms that the company has to date distributed hundreds of Hypersonic Sound systems, which it integrates with its plasma video screens for specialty applications. He says that department stores, banks, and museum exhibitors are using the technology to beam sound at customers and visitors in particular areas. “It has huge* potential,” Beesley says." * How huge is huge? "Beesley, “Without question, this is going to be a billion-dollar-plus product.”" Best, Savant

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