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To: BelowTheCrowd who wrote (144597)10/2/2001 4:16:50 PM
From: Tenchusatsu  Read Replies (1) of 186894
 
Michael, <Second, marketing covers a lot of territory. The most obvious (and probably least important) is in advertising and branding.>

I think these two statements alone are worth repeating.

For example, without marketing, engineers will have a tough time trying to figure out just what the customer wants. You might design the best hammer in the world, but what if your customer only needed a screwdriver?

Tenchusatsu
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