Politics for Pros- moderated Message Board

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Politics : Politics for Pros- moderated

Public Reply Prvt Reply Mark as Last Read File

Previous 10 Next 10 Previous Next

From: LindyBill	10/27/2005 8:34:45 AM
	of 793926

Edelman shows Wal-Mart the power of blogs Businessweek - Stephen Baker Richard Edelman, CEO of the PR firm and blogger, told a panel today how his company helped Wal-Mart generate good buzz during the Katrina catastrophe. Edelman learned early that Wal-Mart employees were using blogs to communicate logistics. They got the blog URLs to conservative blogs, which then made their way to mainstream media. This all fit nicely into the story line that was taking shape: Government doesn't work, Wal-Mart does. It was a PR coup for Wal-Mart, a company that's been taking a battering. But Wal-Mart's blog story doesn't end there. In mid-September, Edelman hired the conservative blogger, Mike Krempasky, who was instrumental in getting the message out. Naturally, they put him on the Wal-Mart account. For more on Wal-Mart, see AlwaysLowPrices. They link today to a BusinessWeek story. It tells how Wal-Mart is sponsoring research that isn't very flattering to the company. Here the company seems to accepting at least some of the blogworld thinking: transparency trumps gloss. blogs.businessweek.com

Report TOU Violation

Share This Post

Public Reply Prvt Reply Mark as Last Read File

Previous 10 Next 10 Previous Next