"Wednesday January 24, 8:18 am Eastern Time
Press Release
Princeton Video Image Announces Agreement With CBS Sports and Core Digital Technologies to Launch EyeVision Technology
LAWRENCEVILLE, N.J.--(BUSINESS WIRE)--January 24, 2001--Princeton Video Image, Inc. (Nasdaq: PVII - news), the Emmy Award winning, global leader in virtual advertising and imaging solutions for television announced today a joint venture with CBS Sports and Core Digital Technologies to develop and implement EyeVision, a breakthrough instant replay system that will debut during the live broadcast of Super Bowl XXXV on January 28, 2001.
The announcement was made in Tampa by Sean McManus, President, CBS Sports, Brown Williams, Chairman Princeton Video Image (PVI), and Scott Barker, President and CEO, Core Digital Technologies.
EyeVision, developed by CBS Sports Engineering and PVI, produces three-dimensional replays from multi-camera angles. Using cameras synchronized on a particular player or players on the field, EyeVision will provide views of approximately 270-degrees around the object and will also have stop-action capability. CBS Sports will utilize 33 EyeVision cameras for its coverage of Super Bowl XXXV.
``EyeVision will revolutionize televised sports, and PVI's technology will have a major impact on the performance of EyeVision and its ease of implementation,'' said Brown Williams, Chairman of PVI.
Princeton Video Image, the leader in the enhancement of live television broadcasts and the company that supplies the First Down technology to CBS Sports, will utilize its live video modification skills to further enhance the impact of EyeVision. PVI's enhancements will do for EyeVision what the First Down Line has done for the sport of American football.
``My hope is in the very near future EyeVision will be a technology used in every major sporting event around the world, as well as for entertainment and commercial projects,'' said Sean McManus, President, CBS Sports.
PVI also supplies virtual advertising and imaging solutions to ``The NFL Today on CBS'', Major League Baseball, The Indy Racing League, NFL International and The CBS Early Show.
Core Digital Technologies, a corporation dedicated to creating, storing and re-purposing video and audio assets, will operate EyeVision's facilities and power EyeVisions' Internet activities. Core has supplied services to the U.S. Open Tennis Championships, the Stanley Cup Championships, the Sydney Olympic Games and the George W. Bush Inauguration.
Highlights from EyeVision will be featured on SuperBowl.com immediately following CBS Sport's post-game show. The EyeVision technology will also have applications in the coverage of several additional sporting events, including baseball, basketball, soccer and tennis, and can also be employed in the filming of theatrical productions.
About Princeton Video Image, Inc., (www.pvi-inc.com)
The global leader in virtual advertising solutions for television, PVI has developed and marketed a real-time video insertion system. This system, through patented computer vision technology, places computer-generated electronic images into television broadcasts of sporting events as well as other programming. These electronic images range from simple corporate names and logos to sophisticated 3-D images and animated effects. PVI has provided video insertion services for thousands of live telecasts worldwide, including broadcasts of Major League Baseball, National League Football, professional soccer, motor sports, and other live events. PVI is the exclusive virtual advertising provider for NFL International broadcasts. Beyond sports venues, PVI's virtual imaging technology provides branding-oriented program enhancements for The Early Show on CBS. The Company is headquartered in Lawrenceville, New Jersey, with offices in New York City, Brussels and Johannesburg, as well as licensees' offices in Madrid and Mexico City.
-0- Any statements contained in this press release that relate to future plans, events or performance are forward-looking statements that involve risks and uncertainties including, but not limited to, those relating to market acceptance, dependence on strategic partners and third party sales, contractual restraints on use of PVI's technology, a rapidly changing commercial and technological environment, competition, possible adverse regulations, need for additional financing, intellectual property rights and litigation, and other risks identified in PVI's filings with the Securities and Exchange Commission. Actual results, events or performance may differ materially. PVI undertakes no obligation to publicly release the result of any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof to reflect the occurrence of unanticipated events.
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Contact:
Princeton Video Image, Inc.
Sam McCleery
Vice President Business Development
609-912-9400
or
Morgen-Walke Associates, Inc.
Investor Relations:
Cheryl Schneider/Hani Henein/Brian Schaffer
212-850-5600"
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