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Biotech / Medical : Biotech Valuation
CRSP 63.99+4.7%Oct 31 9:30 AM EST
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To: NeuroInvestment who wrote (14544)12/7/2004 5:52:35 PM
From: Biomaven   of 52153
 
Tysrabi-- the Greek appetizer?

Well actually it's closest to the name of a fairly rare Southern African antelope, the Tsessebe, that I've seen a few times.

Here's a picture I found on the web:

wildlifesafari.info

I can't get "Tysrabi" to stick in my mind for longer than a few minutes - they somehow managed to come up with a uniquely forgettable name (for me at any rate). I know the FDA does tests where they look for the possibility of written and aural confusion with other names, but I wonder if they test for forgetableness? "Let's see, what was the name of the drug the doctor wanted me to fill? Hmm, can't rightly recall. Let's just fill it with Lipitor - that mostly never kills anyone."

Peter
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