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Technology Stocks : Novell (NOVL) dirt cheap, good buy?

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To: Jack L. Dlugach who wrote (14839)7/22/1997 4:35:00 PM
From: Eddie Kim   of 42771
 
My advice, Jack, is not to buy. Just don't do it. The biggest mistake any investor can make is to buy a bad stock and buy some more when it goes even further down. Why would any rational person do this? WHy would someone want to put more money in a bad stock? This concept is of course called averaging down, but in my opinion when you have a company like Novell it's a euphamism for a loser mentality: "Gee, I got burned, perhaps if I buy some more now since its cheaper I can at least break even or loose less money." Wrong, cut the the relationship with this stock fast and swiftly. I realized this sevral weeks ago. I sold NOVL a little above 7, and even after several weeks NOVL closed today at 7. My money did more from me in a money market account for goodness sakes!

The only rational reason one would buy it at these levels is if one is hoping for a turnaround. A lot of money can be made this way, yet think about, Do you realy want to risk your money by trying to squeeze out the very last percentage gain drop in NOVL. Too risky in my opinion. If I see NOVL turn around and their stock starts to head northwards I might decide to jump on. This is how I will play NOVL for now on. SUre I might miss some gains, but the security in my money being invested elsewhere is far worth it.

-Edward
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