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Technology Stocks : Apple Inc.
AAPL 278.06-0.2%Dec 11 3:59 PM EST
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From: Moonray2/7/2013 9:55:31 AM
   of 213176
 
Dramatic Chart Shows How Android And iPhone Are Swallowing The Market
By Jay Yarow | Business Insider – 5 minutes ago

Apple and Google have completely swallowed the U.S. smartphone market.

And nowhere is their duopoly better illustrated than in this chart from analyst Horace Dediu of Asymco,
which he posted on Twitter:



The iPhone and Android have consumed all other platforms and in the U.S. are quickly converging to
have a 50-50 split of the market.

This chart is based on comScore data. ComScore released its newest mobile data yesterday. It gets its
market share numbers by surveying thousands people and asking them about their smartphone. As such,
comScore's data tends not to be forward-looking indicator of market share.

It says Apple has 36.3% of the market. Other outlets have put it above 50% in the U.S., and looking at
smartphone activations reported by carriers, Apple share of the U.S. market is significantly higher than
36.3%.

But the U.S. is a funny market for Apple as compared to the rest of the world. Here in the U.S., smartphone
sales are heavily subsidized making the iPhone the same price as any Android phone. Globally, the
subsidy policies are different and the iPhone is significantly more expensive. This seems to be preventing
it from making big market share gains.

It's unclear how important market share is to Apple. It's phenomenally profitable doing what it does right
now. Attacking market share would involve a cheaper phone, which could result in lower sales growth
rates and lower profit growth rates.

o~~~ O
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