Elmat...From Infostor........
FALL SELLING: THE BEST THREE MONTHS OF THE YEAR
By Bob Poggi Group Publisher
INFOSTOR has designed a blockbuster line up of opportunities for the Fall Selling Season. Let's take a look at what Fall, and particularly, this fall really offers. First of all it is New Product introduction time! There is an air of expectancy, a feeling that something out there will change our products and consequently, our products will change our customers offerings. Every one of your customers is looking, searching, shopping for products providing another marketing advantage or added value.
Add the tradition of Fall Shows and Expositions in the computer business and we see Comdex Fall, Siggraph, FCTC and more...all scheduled within a few weeks of each other.
Why all the activity? Is it just hype? We don't think so. The reality is the last three months of 1999; October, November and December can determine the final outcome of your company's total sales and/or bottom line for 1999. After nine months of effort, sales and shipments during these three months will, in fact, determine the success level of 1999.
In addition, your new product offerings and your sales/marketing efforts during the Fall season will affect your customers designs and vendor selection decisions - and your sales and shipments, well into Yr2000. The storage business has more opportunities - new designs, applications, technology - more excitement than ever!
The entire computer industry recognizes the value of storage in their overall design, integration, sales and marketing efforts. The industry is looking for major and minor advantages.
The real question is how are you going to take advantage of the full spectrum of opportunities? How can you be everywhere the competition is? You know everyone cannot be everywhere and neither can you. INFOSTOR offers a full spectrum of multimedia solutions.
INFOSTOR MAGAZINE advertising
A full line-up of Fall editorial features on each of the traditional and emerging storage technologies and issues delivered to an exclusive audience of storage professional, provides the ideal platform for your Fall Selling Messages.
SHOW participation
Coverage and distribution at FCTC, Comdex Fall (in the FCIA pavilion) provides show attendees with reasons to visit your exhibit. More, these world class shows are like the baseball playoffs/world series; crowded as the halls are, there are still many who cannot attend, but with great interest in the excitement, the offerings of the event. Advertising carries your message to both the attendees and the stay at homes.
INTERNET
Your message in INFOSTOR provides automatic access to . Whether your prospect is reacting to your ad, the editorial in INFOSTOR or searching for storage information, they access the Infostor web more than 30,000 times a month... providing you with another opportunity to make your point, describe your technical and business benefits, sell an idea or product.
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OCTOBER HIGHLIGHTS
Comdex-fall preview/fctc show issue Advertising Reservations close september 15th.
Special Report:
Who's Building Fibre Channel SANs, and Why?
In October, we return to our popular series on early adopters of storage area networks. In a case study format, we'll profile end-user organizations that have deployed SANs, why they did it, and what the benefits were. We'll also look at the hurdles they encountered, and how they resolved those problems. The report also covers the vendors and storage integrators that assisted in each of these üsuccess stories.ý
FEATURED ARTICLES:
FIBRE CHANNEL INTEROPERABILITY:
Written on behalf of the newly-formed Fibre Channel Industry Association (FCIA), this article focuses on the technical challenges in ensuring interoperability between products from different vendors, as well as a report on the progress that vendors are making in this area.
SAN MANAGEMENT:
The October issue will include two features on various approaches to managing heterogeneous storage area networks, with a look at what's available now, and what's due next year.
FROM LAN-FREE TO SERVER-LESS BACKUP:
In a follow-up to our September issue Special Report on LAN-free tape backup, we detail the path to take toward server-less backup, one of the key potential benefits of SANs.
INTEGRATING TAPE LIBRARIES INTO SANs:
Standards are emerging to make it easier to integrate tape devices into Fibre Channel storage area networks.
INSIDE JIRO:
Spearheaded by Sun Microsystems, and backed by more than 20 vendors, the Jiro initiative has a chance at becoming a standard for managing storage in heterogeneous environments. This feature provides a technical rundown of the spec, and how it fits with other emerging management standards.
CASE STUDY:
How a systems integrator teamed with UUNet to build a sophisticated storage solution with Fibre Channel, clustering, RAID, tape backup and library management.
OPINION:
Software vs. hardware-based failover
NEW PRODUCTS:
In a preview of what you'll see at Comdex, we cover all the Fall announcements in disk drives, RAID subsystems, controllers, adapters, tape drives/libraries/media, optical drives/jukeboxes/media, storage management software, and more.
NOVEMBER SPECIAL REPORT
comdex-fall show issue Disk Drive Update: Fibre Channel is coming on strong, but that's not the only hard disk innovation due this Fall. We'll track the trends and preview the Comdex drive announcements to give buyers some insight into their next RAID array purchase.
DECEMBER SPECIAL REPORT
comdex-fall wrap-up issue The Year in Review: Storage Technology and Business No, it wasn't the Year of the SAN (that's next year), but it was a wild 12 months for the storage industry. We'll recap the major business events and technology trends, with an eye toward 2000.
INFOSTOR
The only monthly computer publication directed exclusively to information storage professionals.
Exclusive professional readership among enterprise storage management and integrators.
100% editorial focus on storage issues and solutions.
Wow, can't wait for the new product announcements.......if anyone gets infostor mag. We need reports on some of these articles ASAP.....Thanks in advance.......
All Pages Copyright 1999 by PennWell Publishing |
