NEWS - Finet Secures a Targeted Advertising Agreement with Ask Jeeves
WALNUT CREEK, Calif., May 17 /PRNewswire/ -- Finet Holdings Corporation (Nasdaq: FNHC - news) owner and operator of FiNet.com, ''America's Home Finance Network,'' today announced an advertising agreement with Ask Jeeves, the leading Internet provider of natural language question answering services. Ask Jeeves at Ask.com, allows users to ask questions in plain English and receive relevant links to Web sites containing the answers.
''Ask Jeeves is designed to make the web experience dramatically easier and more productive by offering a dialogue with online users about their questions and interests,'' said Mark Korell, Chairman & CEO of Finet. ''With Ask Jeeves, online users interested in home ownership can benefit from the rich content and resources at Finet's Interloan.com home financing web site.''
Finet banner ads are placed above questions relating to topics such as mortgage(s), homes, financing, refinancing and more. When a related topic is referenced in a question, an Interloan.com banner ad with a direct link to the site is displayed on-screen. In addition, the editorial team of Ask Jeeves has qualified Finet's online content to answer consumer questions on a range of home financing and ownership topics.
At Interloan.com, consumers can obtain valuable mortgage information, shop for rates, determine monthly payments, and apply for a mortgage on-line.
''Ask Jeeves is answering more than 1 million questions per day. That gives us a great vehicle to expose our Interloan.com brand to consumers in a user-friendly and relevant way,'' commented Korell. ''It's a clear win for everyone. FiNet wins because our web sites get wide distribution and consumers win because they get a faster, easier, and less expensive mortgage.'' |
