NEWS OUT ON FRL:
(SAM-DAN, any comments as to what you think the revenue potential will be from this deal?)
Firelight Corporation And Golf Digest Announce Marketing Agreement
March 16, 2001--Firelight Corporation and Golf Digest today announced a multi-faceted marketing agreement in principle that provides for Firelight’s new three-video set entitled “Butch’s Ultimate Golf,” to be promoted via Golf Digest’s International distribution base. The first advertisement for the videos will appear in the upcoming May issue of Golf Digest.
The recently completed “Butch’s Ultimate Golf” video set will carry the Golf Digest name, and features instruction from world-renowned golf coach Butch Harmon, filmed at his new golf school in the Grand Bahamas. Harmon is recognized worldwide as teacher to Golf Digest Playing Editor Tiger Woods. His roster of PGA Tour clients also includes Darren Clarke and Mark Calcavecchia. The athletes and celebrities he has worked with, include Roger Clemens, Marcus Allen, Brandi Chastain, Will Smith, Joe Pesci and Bruce Willis.
In making the announcement, Firelight Corporation President Brad Hope said, “With Golf Digest’s widespread distribution and Butch Harmon’s international appeal, we are expecting sales of ‘Butch’s Ultimate Golf’ to be extremely strong.”
Golf Digest Licensing Director Tom Emanuel added, “We are enthusiastic about bringing the Golf Digest name to these excellent, instructional videos. As a Golf Digest Teaching Professional, Butch Harmon lends his expertise to the magazine, and this new video set offers his advice, beyond the pages, to our readers worldwide.”
A long-term marketing deal between Golf Digest and Firelight is expected to be finalized and announced in the near future.
Firelight is aggressively pursuing a strategy to become recognized as the world’s pre-eminent manufacturer and provider of only the highest quality in promotional and instructional golf videos and products. The company’s mission is to provide unparalleled quality and service to the golf playing community, while constantly striving to increase, and maintain, exceptional shareholder value. Shareholders, or other interest parties with questions regarding this news release, or other matters are urged to contact the company, toll free at 888-465-3995 or Investor Relations at 604-467-4822 or toll free at 888-945-4770.
With a record 1.55 million circulation, and a readership of nearly 6 million, Golf Digest is the largest golf publication in the world. Golf Digest has 25 affiliated magazines in 16 languages with distribution in 47 countries. More information about Golf Digest and the current issue may be found on the World Wide Web at www.golfdigest.com.
The Canadian Venture Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of this release. |
