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Strategies & Market Trends : Galapagos Islands

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To: Jorj X Mckie who started this subject12/3/2002 3:04:23 PM
From: quote 007  Read Replies (1) of 57110
 
ok--who has the blimp?????

Doughnut Alert -- Krispy Kreme Doughnuts Puts Out A.P.B. on Blimp
Business Wire - December 03, 2002 14:58
BURLINGTON, Wash.--(BUSINESS WIRE)--Dec. 3. 2002--The Krispy Kreme Doughnuts blimp mysteriously disappeared over the Thanksgiving holiday weekend.

The 20-by 10-foot blimp resembles Krispy Kreme's signature packaging -- white, sprinkled with green dots and bow tie logo -- and has four red fins. The blimp was filled with 200 cubic feet of helium and was tethered to the ground 100 yards from the store. It had been a "beacon in the night" to inform customers that the new Burlington store, located at the corner of Burlington Boulevard and Haggen Drive, was open for business.

Krispy Kreme Burlington is owned by Seattle based KremeWorks, LLC. Northwest native Gerard Centioli is president and CEO of the Northwest Krispy Kreme Doughnut franchise. "On this Thanksgiving, I would be thankful for the safe return of our blimp," stated Centioli. "We will express our thanks to whomever safely returns the blimp by giving them one dozen Krispy Kreme doughnuts a month for life from our Burlington store."

Founded in 1937 in Winston-Salem, North Carolina, Krispy Kreme is a leading branded specialty retailer of premium quality doughnuts, including the Company's signature Hot Original Glazed. Krispy Kreme currently operates over 255 stores in 37 states and Canada. An estimated 5.5 million Krispy Kreme doughnuts are made every day and more than 2.7 billion are produced each year. Krispy Kreme can be found on the World Wide Web at www.krispykreme.com.

CONTACT: Richmond Public Relations
Jason Hamilton / Lisa Beightler, 206/682-6979
jasonh@richmondpr.com
Jason Hamilton's cell, 206/595-2593
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