***********NEWS!***************
August 04, 1999 09:33
Bikers Dream Agrees to Co-Brand With Castrol
MIRA LOMA, Calif.--(BUSINESS WIRE)--Aug. 4, 1999--Bikers Dream Inc.
(Nasdaq:BIKR) Wednesday announced that it had entered into a co-branding
agreement with Castrol.
Castrol, whose worldwide headquarters are based in Wayne, N.J., is a leading
international manufacturer and marketer of high quality, performance motor oils
and related lubricants. Castrol is very active in the high-performance sector of
the motor vehicle industry, with strong ties to all types of racing activities.
Under the terms of the agreement, the two companies will jointly participate in
various industry shows and events, jointly advertise in various formats and link
their Internet Web sites together. In connection with the agreement, Castrol
will also supply lubricants to Bikers OEM manufacturing subsidiary, Ultra
Cycles.
Bikers Chairman and CEO Herm Rosenman, commented: "This is an exciting
opportunity for our company. Our association with Castrol, a company with a
great reputation, vast resources and superb contacts, will expose our company
and products to many more people in our target demographic.
"The high quality and high-performance nature of Castrol's products made the
link between the companies a natural fit. All Ultra Cycles come standard with
super high-performance 113 cu in or 96 cu in engines, as well as a host of
other standard high-performance components."
Bikers Dream is a manufacturer, distributor and retailer of quality-built
American heavyweight cruiser motorcycles. Corporate headquarters and
manufacturing operations are located in Mira Loma.
Certain matters discussed herein are "forward-looking" statements intended to
qualify for the safe harbors from liability in the Private Securities Litigation
Reform Act of 1995. Such forward-looking statements are subject to certain
risks and uncertainties, which could cause actual results to differ materially
from those anticipated as of the date hereof. Specific factors that might cause
such a difference might include, but not be limited to, those referenced by the
company's 10QSB for the quarter ended March 31, 1999. The forward- looking
statements contained herein are only made as of the date hereof and the
company undertakes no obligation to publicly update such forward-looking
statements to reflect subsequent events or circumstances.
CONTACT: Bikers Dream Inc., Mira Loma
Investor Relations, 877/62-BIKER
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