GUMM - Eliminate the Common Cold Message Board

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Biotech / Medical : GUMM - Eliminate the Common Cold

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To: Mark Marcellus who wrote (1545)	11/9/1999 8:42:00 AM
From: Mike M	of 5582

. And if it's a screw-up, how can we expect them to successfully compete against the big drug and consumer products companies (some of the savviest(sic) marketers on the planet) when they botch something this simple? Mark, I know you are hung up on this issue...I don't think any company is devoid of marketing blunder. History is replete with those. One that comes to mind, referring to "big consumer products companies" was the great Coke switch... Good execution turned a marketing "disaster" into a major success.... GUMM isn't KO, but then, KO hasn't developed a dramatic relief for the common cold either....

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