For what it's worth:
. Disney: A Dow Stock for the Future (DIS) Wednesday, March 31, 1999
"Few Dow stocks are as nicely situated for the new millennium as Walt Disney (DIS)," says dividend reinvestment plan (DRIP) expert Chuck Carlson. Disney's properties (e.g., theme parks, film, TV, retail, Internet) give it ownership of some of the world's strongest brands, and Carlson says this gives the firm a host of domestic and global opportunities.
Carlson sees several new theme parks coming soon, a business which "can be exported successfully." Disney keeps churning out hit movies and it also owns a number of well-received Broadway productions. Disney is also active on the Internet, with a 40% stake in Infoseek, a popular ESPN web site, and the new Go Network portal. "I think the Internet medium -- with its emphasis on youth, content, brand strength, education and entertainment -- is tailor-made for Disney and its software offerings," Carlson says.
Disney's first quarter profits should indicate where the stock is heading. "Should the company post poor earnings but the stock hold up or even advance, it would indicate that investors are willing to overlook near-term problems for long-term potential," Carlson says. He recommends buying Disney at current prices, and says he "would buy aggressive under $30." 30 looks like a great entry unless the entire market takes a huge dive, then your 28 might look good.
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