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Technology Stocks : Omniture, Inc. (OMTR)

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From: JakeStraw	9/15/2009 8:12:07 AM
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PopCap Games Achieves Significant Increase in Return on Ad Spend With Omniture SearchCenter finance.yahoo.com Tuesday September 15, 2009, 8:00 am EDT OREM, UT--(Marketwire - 09/15/09) - Omniture, Inc. (NASDAQ:OMTR, today announced that PopCap Games, a leading computer games provider, is using Omniture SearchCenter together with Omniture SiteCatalyst to increase revenue from its search engine marketing (SEM) program. PopCap Games selected Omniture SearchCenter to provide detailed management of keywords and make complex bid changes to paid search campaigns based on its online analytics data. Using Omniture SearchCenter, PopCap Games experienced a positive return on ad spend (ROAS) and achieved a sustained improvement to ROAS from SEM by 200 percent.

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