AdForce Extends Its Reach Through Netwhirl's Large Audience Base; AdForce Signs Netwhirl Communications, a Leading Online Provider of Vertical Content Channels
Business Wire - January 20, 2000 08:50
CUPERTINO, Calif--(BUSINESS WIRE)--Jan. 19, 1999--AdForce, Inc., a majority-owned operating company of CMGI, Inc. (NASDAQ: CMGI), and a leading online provider of centralized, outsourced ad management and delivery services, today announced the signing of an agreement with Netwhirl Communications, a new media company that owns and operates a rapidly expanding network of vertical channels. Under the terms of the agreement, AdForce is expected to serve over 100 million impressions per month to the Netwhirl network and work jointly with Netwhirl to meet the specific needs of customer advertising campaigns. Specifically, AdForce's services are expected to enhance the overall aggregated channel package for Netwhirl's online marketing clients.
In addition to benefiting from Netwhirl's content-specific communities that enable online ads to target users by subject matter, online marketers will now be able to more precisely target users in these communities based on their area code, state or country. This geo-targeting and behavioral marketing services provided by AdForce are designed to increase the ability of Netwhirl's online advertisers to conduct one-to-one marketing, thereby more effectively capturing the target audience.
AdForce's ad management services are also designed to provide Netwhirl clients with the ability to manage their online ad campaigns in real-time. Online marketers will be able to go online and check the results of ads any time of the day.
This immediate feedback is designed to enable online marketers to adjust messaging of an online campaign in real-time, further increasing an ad's effectiveness.
"AdForce continues to be ahead of the curve in digital media delivery, and our technology infrastructure premeditates the evolution of Internet advertising beyond the banner," said Chuck Berger, CEO of AdForce. "The AdForce end-to-end technology model will afford present and future Netwhirl customers the opportunity to push the envelope in creative advertising without having to worry about the actual ad delivery and management of new media formats."
"As AdForce is an industry leader, their partnership with Netwhirl validates the strength of our content-specific channel network. We knew that AdForce could provide Netwhirl with a reliable infrastructure and ad services solution that could accommodate our growing volume of ad impressions," said Sam Jain, CEO of Netwhirl. "Because Netwhirl is focused on aggressively increasing its content inventory in a variety of content-specific channels, a partnership with AdForce enables us to focus on our business, while also meeting the strategic business needs of online marketers."
About Netwhirl Communications (www.netwhirl.com)
Netwhirl Communications brings together "Content, Community and Channels"TM for online marketers seeking to partner with a company that can capture 4 million visitors per month. Netwhirl owns and operates a rapidly expanding network of content-specific vertical channels. These channels are aggregated by integrating distinct Website communities into diverse content-specific categories such as digital music, technology, computers, software, hardware, Webmaster and developer resources.
Deploying interactive marketing and advertising solutions that go beyond the banner, Netwhirl provides a comprehensive suite of custom advertising and marketing solutions to meet the specific business needs of its advertising clients. Netwhirl has strategic partnerships with many of the prominent media buyers including the Doubleclick Network. Netwhirl is headquartered in Costa Mesa, California with offices in Seattle, Washington and Toronto, Canada.
About AdForce (www.adforce.com)
AdForce, a majority-owned operating company of CMGI, Inc. (NASDAQ: CMGI), is the Force in Digital Marketing(TM) and a leading provider of centralized advertising services, enabling online publishers, rep firms and advertisers to leverage the unique advantages of the Internet as the first fully interactive medium. Deploying advanced scalable technology and backed by robust data centers, the AdForce service delivers billions of impressions monthly for some of the Internet's most prominent advertisers. AdForce provides a comprehensive suite of products, which allow advertisers and publishers to target, deliver, measure and analyze Internet advertising programs for the best results. AdForce has offices in Cupertino, CA, Costa Mesa, CA, New York, NY and Hong Kong.
About CMGI
With more than 60 companies, CMGI, Inc. (Nasdaq: CMGI) represents the largest, most diverse network of Internet companies in the world. This network includes both CMGI operating companies and a growing number of synergistic investments through its venture capital affiliate, @Ventures. CMGI leverages the technologies, content and market reach of its extended family of companies to foster rapid growth and industry leadership across its network, and the larger Internet Economy. Compaq, Intel, Microsoft, Pacific Century CyberWorks and Sumitomo hold minority positions in CMGI.
CMGI's majority-owned operating companies include Engage Technologies (Nasdaq: ENGA), NaviSite (Nasdaq: NAVI), 1ClickBrands, 1stUp.com, Activate.net, Activerse, AdForce, Adsmart, AltaVista, CMGI Solutions, Equilibrium, Flycast, Green Witch, iCAST, Magnitude Network, MyWay.com, NaviNet, SalesLink, Tribal Voice and ZineZone. The company's @Ventures affiliates have ownership interests in Lycos, Inc. (Nasdaq: LCOS), Critical Path (Nasdaq: CPTH), Silknet (Nasdaq: SILK), Chemdex (Nasdaq: CMDX), MotherNature.com (Nasdaq: MTHR), Asimba.com, AuctionWatch.com, Aureate Media, blaxxun, BizBuyer.com, Boatscape.com, buyersedge.com, CarParts.com, CraftShop.com, eCircles.com, eGroups.com, EXP.com, FindLaw, FoodBuy.com, Furniture.com, HotLinks, INPHO/HomePriceCheck.com, Intelligent/Digital, KOZ.com, Mondera.com, MyFamily.com, NextMonet.com, NextPlanetOver.com, Oncology.com, OneCore.com, PlanetOutdoors.com, Productopia, Raging Bull, SnapFish.com, Speech Machines, ThingWorld.com, Vicinity, Virtual Ink, Visto, Vstore and WebCT.
CMGI Corporate headquarters is located at 100 Brickstone Square, Andover, MA 01810. Telephone: 978-684-3600. Fax: 978-684-3814. Additional information is available on the company's Web site at cmgi.com.
This release contains forward-looking statements based on current expectations or beliefs, as well as a number of assumptions about future events, and these statements are subject to important factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The forward-looking statements in this release address a variety of subjects including, for example, the expected benefits resulting from the agreement between AdForce and Netwhirl and the expected functionality of AdForce's technologies and products in conjunction with the Netwhirl network. The following factors, among others, could cause actual results to differ materially from those described in these forward-looking statements: the risk that AdForce's technology and products will not successfully combine with those of Netwhirl; the adoption of new laws and regulations affecting the provision of Internet advertising services, including laws and regulations covering privacy, pricing and content; and increased competition and technological changes in the markets in which AdForce competes. For a detailed discussion of these and other cautionary statements, please refer to CMGI's filings with the Securities and Exchange Commission, including CMGI's Annual Report on Form 10-K for the most recently ended fiscal year.
(c)1999 Netwhirl Communications, Inc. All rights reserved.
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